Prebujena ženska

IDENTITY, LOGO

We’ve had the unique opportunity to craft a complete visual identity for a series of empowering workshops spanning two neighbouring countries. Prebujena ženska—meaning the awakened woman—celebrates womanhood freed of societal expectations of what, exactly, defines one. It is both an exploration and a celebration of flows, ebbs and oozes, of compatible energies and wonders of intimacy, all while getting to truly know oneself.

We couldn’t resist a minimalistic approach and opted for visualising the complete transformation of selfhood through the power of self-reflection. The blissful calm of mirroring and symmetry is real with this one.

To promote taking notes, arguably the best way to retain all that exciting new information, we created a series of playful notebooks whose visual elements simply refuse to be contained within dated grids.